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txtfo (text'fo verb) - to request and receive information anywhere
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   On billboards and print ...
7x   More effective than an email
address
3.5x   More effective than a phone
number
   On television and radio ...
5-15%   Conversion rate to active
SMS participant
50-100%   The growth in ratings for
targeted digital channels
6.9 million   The number of text votes
sent during the final of
"Fame Academy"
Compare the alternatives

Internet

  • 38% penetration
  • Limited access
  • Forgettable addresses

Telephone

  • Costly to staff
  • Queues and recordings frustrate

Mail

  • Not impulsive
  • Slow
  • Costly to process

Fax

  • Limited access
  • Not impulsive
  • Costly for both parties

Interactive Television

  • 20% penetration
  • Costly

WAP

  • Poor awareness
  • Slow

3G

  • 3% penetration
  • 3G users prefer SMS

270% increase in sales

New members at David Lloyd were invited to refer their friends for a free trial.

 
Tickets requested by texting THURSDAY to 80247
RSVP sent 24 hours in advance to confirm numbers
Drinks ordered by text from the table at the party
   

Presentation Requester

Delegates were able to request a copy of their presentation and supporting documents during the seminar.

 
 
Free wallpapers and video content sent direct to phone via WAP push
     
  Free video preview of forthcoming Status Quo album offered during a television advertisement.
 
Instant check for service availability at your home